Bowtie & JP Health
What is the problem
When I first encountered the task, I immediately found the disconnected branding from the booking site and the official site. It was mainly caused by using third-party software.
Therefore, I focus on making the experience more human and premium by improving the consistency with brand, copy-writing and user progression.
Phase 1 and 2
After identifying the problem, I started redesign the UIUX first with better guidance, reduce redundant information.
Phase 3
Extra exploration. We need to tackle user behaviour through social media, where they have to input the credentials all over again.
Video Demo
Desktop version - When login required
Final decision. We keep the login workflow as we have to validate if they are real people or spam.
Result
